Domino’s Pizza officially ended its “30 minutes or free” delivery pledge in Korea after a spike in road accidents involving fast food deliverymen.
Since 1990, Domino’s has offered a discount of 2,000 won ($1.88) on pizzas delivered after 30 minutes of placing an order, and the pizza is given for free if delivery takes longer than 45 minutes. The system has forced deliverymen, most in their early 20s, to speed and drive recklessly on their delivery motor bikes.
“Following recent concerns over the 30 minute delivery promise, we decided to abolish the system after careful consideration,” said Domino’s on its Web site yesterday. “
We will make efforts to educate employees thoroughly on road safety.”The Youth Community Union called for a nationwide boycott of Domino’s if the system wasn’t abolished by today.
The Korea Occupational Safety and Health Agency said there were 4,951 accidents involving food delivery bikes between 2005 and 2009.
Domino’s ends policy - INSIDE JoongAng Daily
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